Ksenia Schnaider x Adidas — Style with Purpose

A conscious approach to creating garments using recycled materials — especially vintage denim — has brought the KSENIASCHNAIDER brand to the global stage.

Founded in 2011 by Ksenia and her husband Anton, the brand with a Ukrainian soul focuses on denim, upcycling technologies, and designs with unique style.

A recent collaboration with Adidas embraces the less waste philosophy— a powerful example of how a global brand can support local creators and rethink fashion practices. The collection merges Adidas iconic sportswear style with classic elements of denim.

In this capsule, KSENIASCHNAIDER offers a fresh perspective on Adidas. It features unexpected pieces like knitwear — unusual for a sports brand — as well as denim garments made from eco-friendly materials. Stylized details include green price tags, the word “Суперзірка” (Superstar in Ukrainian) replacing the iconic Superstar logo on sneakers, and patchwork techniques that combine fabric scraps into cohesive patterns.

This collaboration is more than just fashion. It's a message about a conscious future — through the lens of sustainability, innovation, and Ukrainian creativity.