Elegant Luxe in Ukrainian Style

In recent years, a noticeable trend in the modern fashion industry has been minimalism and comfort combined with chic: quality fabrics, clean lines, and no unnecessary details

One of the leading Ukrainian brands that conveys the Less & Luxe aesthetic is BEVZA, founded in 2006. The founder and creative director is Svitlana Bevza. The brand’s philosophy is to design flawless silhouettes of clothing in a minimalist style, which emphasize femininity and add sophistication and sensuality.

Iconic piece — the white dress, the main attribute of each collection, which always looks current and fresh thanks to its texture and shades.The brand's bestseller accessory is the grain-inspired jewelry, reminding us of our heritage and unity with nature.

In addition, international recognition and active participation in fashion weeks in London, Paris, New York, and Ukrainian Fashion Week. Endorsements from stars such as Naomi Campbell, Justin Bieber, Rita Ora, Beyoncé, and others, who have appeared at global events wearing Svetlana's designs.The team of workers manually creates each piece using traditional techniques. Drawing inspiration from cultural heritage, they add ethnic elements (embroidery, ornaments), which are adapted to a modern look.

BEVZA positions itself as a conscious brand, caring about ecology by choosing high-quality materials that are safe for nature and adopting a zero-waste production process.

They regularly present charity projects, such as the creation of a limited capsule of jewelry in collaboration with Mastercard, "KALYNA." All funds were donated to the Ukrainian House DC foundation for the rehabilitation of children affected by the war. The collection included earrings, pendants, and brooches in the form of the Ukrainian symbol of the viburnum, which is also a reference to the bank’s logo. The launch was available in 15 countries, promoting the native history to attract more attention from foreign customers to the cultural heritage and raise awareness about the importance of helping and supporting Ukraine. Each piece was created in Kyiv and was produced with zero waste, caring for the environment.

To sum up, the brand continues to actively develop, presenting new collections with inspiration and the Ukrainian soul.