Provocation or Normalization

Many artists in the fashion industry strive to impress buyers with innovative approaches. Sometimes, creations can push established boundaries and evoke a storm of emotions.

However, only a few manage to find the right balance as Ivan Frolov does. Read the article about Ivan Frolov’s journey and his passion for clothing.

Let’s take a look at the key elements of the brand that instantly reveal the designer’s signature style.

• Corsets – The brand is renowned for its incredible corsets, which are an essential part of every collection. Delicate yet bold silhouettes perfectly complement embroidery and accessories in the form of various decorative elements, all handcrafted. In 2023, Beyoncé performed in a FROLOV corset dress during her Renaissance World Tour, marking a significant moment for Ukrainian fashion.

• Heart Cutout Dress – This signature element often appears in the form of cutouts, necklines, embroidery, and more.

• Gender-neutral clothing – Many FROLOV designs go beyond traditional gender boundaries, promoting the normalization of wearing clothing regardless of gender identity.

• Materials – Every garment detail contributes to a cohesive composition, combining embroidery, crystals, and sheer fabrics.