Ruslan Baginskiy: Fashion as a Weapon of Aid

Clothing and accessories can be more than just a wardrobe adornment. In difficult times, they become a powerful source of support.

In previous articles, we have already explored the history of the brand and its iconic creations. Now, let's talk about the contributions of the designer and his team during the full-scale invasion. Ruslan Baginskiy actively supports Ukraine through charitable initiatives and projects aimed at assisting the army and promoting Ukrainian culture worldwide. A landmark event in the history of Ukrainian fashion was Ruslan Baginskiy creating a unique hat for Queen Elizabeth II of Great Britain as a token of gratitude for her support of Ukraine. This hat became a symbol of the cultural connection between Ukraine and the United Kingdom.

The designer also launched a campaign inviting global celebrities to answer three questions about Ukraine, drawing attention to the country's situation. Participants included stars such as French model Cindy Bruna and singer Soko. You can find more details about the campaign here: [TSN].

The Ruslan Baginskiy brand released baseball caps in the traditional colors of the Ukrainian flag, with all proceeds donated to support the Armed Forces of Ukraine.

"Fashion has the power to unite people and allows us to express our stance without words," the brand states. "Be brave like Ukraine. By purchasing a baseball cap, you support our country."

Together with the Italian retailer LuisaViaRoma, the designer organized a charity project that raised 3,195,528 UAH for charitable foundations supporting the army. Its goal was to spread awareness of Ukrainian traditions and culture worldwide while highlighting the brand’s core values. Additionally, Ruslan Baginskiy donated 1 million UAH toward the restoration of the children’s hospital Ohmatdyt.

Let’s continue following the brand’s journey and stay updated with the latest fashion news together.