The Era that changed Female Image

Today, it is completely normal to see a woman wearing a tie or oversized men's clothing—this no longer surprises anyone.

However, a century ago, such changes marked a true turning point in the fashion industry.During World War I, the social role of women changed drastically. At that time, women were forced to take on traditionally male professions, stepping away from the classic ideals of femininity—voluminous hairstyles and extravagant gowns—in favor of more practical and comfortable clothing.

Softness and flirtation gave way to resilience and determination, symbolizing strength and independence. Due to the significant loss of the male population, women began to take on more responsibilities and gain rights they had previously been denied.

In the 1920s, the garçonne style emerged, becoming one of the most significant milestones in fashion history. Literally translated from French, garçonne means "boy." This was a women's style incorporating masculine elements while maintaining a look that was both elegant and bold.

Key Features of the Garçonne Style: сomfort and minimalism, straight silhouettes, square-toed lace-up shoes, ties, suspenders, and broad- shouldered blazers, short hairstyles and dark eye makeup, dresses without deep necklines or emphasis on body curves.

Interestingly Coco Chanel was not just a designer—she was a pioneer who redefined the female image. She was the first to reject extravagant gowns and corsets, designing elegant yet comfortable clothing that reflected the timeless aesthetic of Chanel, which remains relevant today.She popularized tweed suits, modern blazers, and wide-legged trousers, which were previously considered strictly masculine attire. Minimalist dresses became a symbol of freedom and a fresh perspective on femininity.

The 1920s also saw the rise of shortened skirts, marking a major breakthrough in fashion. And in 1926, Coco Chanel introduced the revolutionary little black dress, embodying elegance, simplicity, and confidence.

In addition to Chanel, other key figures in this movement include:


Jean Patou – the founder of sports chic, who made fashion both stylish and comfortable.


Paul Poiret – one of the first designers to incorporate masculine silhouettes into women's fashion.

Today, the garçonne era style remains relevant, but we have the freedom to choose our clothing without conforming to the standards of the time and to create our own unique style.