The Strength of the Nation in Style: Gasanova, PrivatBank, and Mastercard

The brand Gasanova has unveiled its charitable collection titled "Revival" in collaboration with PrivatBank and Mastercard. This launch is dedicated to volunteers and individuals who actively donate — as a tribute and token of gratitude for their contributions and for bringing Ukraine closer to victory.

Initially, the limited-edition designer pieces will be available to those who support fundraising efforts for robotic machines used in humanitarian demining. This is a joint project by the Serhiy Prytula Foundation and the band Ziferblat. Notably, during Ukraine's performance at Eurovision, the artists wore outfits from this very collaboration.

Everyone else involved in volunteer activities, as well as participants of charity events supported by the partner banks, will also have the opportunity to place an order.

Philosophy: to showcase unity, resilience, and strength — and to tell a story of generations. Designer Elvira Gasanovatakes a conscious approach, once again challenging the stereotype that fashion is only about beauty. Today, clothing is a statement, a manifesto, and a form of support.

Bold symbolism with voluminous details and traditional elements featured on sweatshirts, T-shirts, and hoodies brings the "Revival" collection to life. Dominant colors include white, navy blue, and black, accented with vibrant orange and green waves.

These waves represent the strength and depth of Ukrainian endurance. The sun symbolizes the light that always follows darkness, a belief in victory and justice, and the hope for a new life. The image of the crane connects us to our ancestors and roots.